Back in May, many of you had the opportunity to meet Houston Zoo Conservation Field Staff member Dr. Nurzhafarina (Farina) Othman. Farina is a Malaysian scientist that studies Bornean elephants, both as a Research Associate at Danau Girang Field Centre and Director of her own project, Seratu Aatai. As we gear up for Elephant Appreciation Day this Saturday, September 22nd, we wanted to share what Farina has been up to since returning home from her visit to Houston!
Most recently, Farina has launched an UmbrElephant Campaign. What is an umbrelephant you ask? To put it simply, it is a beautifully designed umbrella that showcases an image of a Bornean elephant along with the phrase “Spare a thought for the gentle giant”. But don’t be fooled, this campaign’s purpose extends far beyond creating a fashionable accessory. The idea for the umbrelephant emerged from the realization that many people do not understand the behavior of elephants in the wild, which leads to fear and a lack of appreciation for the species. This campaign hopes to change that, by building pride among Malaysians and empowering them to protect the Bornean elephants who share their home. The umbrellas act as a tool, that not only help to raise money for Bornean elephant conservation but to help spread the word that elephants are something to love, not fear.
The first program under this campaign was a celebration of World Elephant Day, organized by Project Seratu Aatai and the Sabah Wildlife Department. The event, attended by students and guests to Lok Kawi Wildlife Park, started with educational talk by Farina, followed by an elephant toy making session and cleaning up the children’s zoo by the students. On the 27th of August, the UmbrElephant Campaign was launched by The Minister of Tourism, Culture and Environment of Sabah in Kota Kinabalu, YB Christina Liew. She is strongly supportive of these wildlife saving efforts and proud that there are now more Malaysians taking part in conservation work. In addition to the launch, an agreement was reached between Sabah Wildlife Department and Genting Plantations Berhad that will result in the creation of a 450 acre corridor connecting two protected areas making it easier for elephants to travel within their home range! This project is the outcome of a pioneering partnership between the Sabah State Government, Houston Zoo partner organization HUTAN, the Sukau community, and Genting Plantation Berhad. A big win for elephant conservation, this agreement received attention in both local and national newspapers. Farina hopes that as the campaign continues to grow it will give the people of Sabah the opportunity to express their concerns, interests, and passions to help Bornean elephant conservation using their own ideas, skills, and talent.
Back here in Houston, Elephant Encounters give you the opportunity to learn more about the Houston Zoo’s support efforts of elephant conservation in Borneo! With the Houston Zoo’s support, the population of elephants in Borneo has increased from 100 to 200 wild individuals. During the encounter, you will get to immerse yourself in the daily lives of our elephant Zookeepers and the magnificent animals they care for as well as discover different aspects of the elephants’ daily lives, like diets, care, training and more. We invite you to join us on one of these exclusive tours, and remember, when you see elephants at the Zoo, you support efforts to save them in the wild!