Web surfers are getting a first look inside the new gorilla habitat at the Houston Zoo with a just-launched microsite on the zoo’s homepage, HoustonZoo.org. The site opens with a countdown clock marking time until the official grand opening on Memorial Day Weekend and then leads visitors on an area-by-area tour of the exhibit, and an introduction to the seven western lowland gorillas. The site is designed to give guests a sense of what’s to come.
Powerful gorilla eyes welcome visitors to the vibrant microsite, imaginatively designed by the Zoo’s in-house graphics team and web developers from New Orleans-based Apptitude. Created to introduce Houstonians to the mystery and wonder of the powerful apes, the website takes visitors on a journey from western Africa to the Houston Zoo.
On the site, visitors can also get a pictorial walk-through of the intricately designed space. From the outdoor habitat filled with lush landscape that mimics an African forest to a multi-tiered night house that includes private bedrooms, an artistic 23-foot-tall climbing tree, and a private event space. Guests can even learn about the seven western lowland gorillas who call the new space home.
Additionally, visitors will have the opportunity to sign up for email notifications, become zoo members and learn about the partnerships the zoo has in Africa with gorilla conservation organizations. Zoo members will have the chance to get one of the first looks at the gorillas in their new habitat during private preview days in May.